B2B Marketing

How Freelancers Can Use Coworking To Land Clients

If you are a freelancer that is interested in improving your client base, one of the best ways that you can attract more clients comes with the help of remote working. Choosing to cowork can be a wonderful way to collaborate and advertise your services. Coworking is offering many freelancers the chance to get away from the home office and work in an environment that is affordable and focused. Coworking spaces can be an excellent way to eliminate distractions while also finding new clients.

Here are some of the best ways to use coworking to build your client base:

Go regularly:

Working at a coworking space several days a week will help you get to know others you can collaborate with and it will help you improve your contacts that might recommend your services to others. Going to events at a coworking space and talking to other freelancers can give you an indication of the best paths for marketing your own services.

Attend events:

Coworking spaces regularly host events and workshops that will help you improve your skills. Just by going to work at a coworking space, you could inadvertently improve your skillset and open yourself up to opportunities to work with a wealth of new companies.

Bring marketing materials:

Having a business card or your portfolio close by at a coworking space will give you the ability to make many contacts and have true staying power with people you could work with. Making up a business card or ensuring that you have some form of promotional material will demonstrate your skills to others.

Offer collaboration:

If you hear that another freelancer is struggling or a business in the space needs help with a priority project, offer your services. Don’t miss the chance to enter in and make yourself useful in a coworking environment!

This post was written by Tara Kintz. Tara is a director at Signature Workspace. Signature Workspace, owned and operated by Cantor Fund Management, offers services and amenities such as private offices, flex space, co-working space, virtual offices, meeting/conference rooms, and more.

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