How to Build Your Business’ Brand on Social Media

If you’re not on social media yet, where are you? This is a game-changer for many businesses, and it’s high time you get in on it as well before your business drowns from the competition. Today, customers now tend to search businesses on social media and base their interaction with you on your social media presence, from the number of followers you have, the things you post, and the reviews you receive. As such, you must elevate your brand image on social media. While this can be done through a brand strategy agency, it’s also worth knowing what you can do with your brand image as a business owner.

  1. Audit Your Social Media Presence

If you are already implementing social media campaigns, it’s worth performing an audit to establish current metrics. To do this, you must run reports on your audience growth rates, follower and engagement counts, as well as impressions of your social media accounts. Take note of high-performing content, which you can use in the long run.

  1. Define Your Brand Strategy

Your social media marketing efforts must support your overall business strategy. As such, you must review your business’s core values, objectives, and brand strategy. That way, you can create a social media brand strategy that involves your overall goals, target audience, key social media platforms, and your unique voice.

  1. Create a Content Calendar

Your social media content calendar will define your business’ posting frequency, topics, and types of posts you’ll publish on your social media channels. Use this calendar to work backward from the focus areas identified in your content strategy.

  1. Build a Library of Assets

Maintain consistent visual branding by creating and preparing a library of assets you can use for your social media channels. Such assets may include Instagram templates, Facebook infographics, TikTok videos, Twitter photos, and downloadable assets about your products or services.

  1. Monitor Your Results

When your social media campaigns are already running, you must set a time every week or month to run a social media analytics report to compare the results to your baseline goals and numbers. Analyze your customer data and engagement so you can determine what content is performing well and what you can do to adjust your strategy.

  1. Keep Your Brand Voice Consistent

It’s crucial to stick to your defined persona so you can retain your target audience and customers. Besides keeping your voice, tone, and image consistent, you need to stay consistent with your ideas and how you present them, which will let people know your business is memorable and trustworthy.

When you follow your brand guidelines, you can control people’s perceptions better. This will take a bit more time and research to do, so make sure you develop your ideas further before you settle on a personal branding guideline that works for your business.

Wrapping It Up

When you want to start building your brand image on social media, start with these important tips.

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